At Russian American Medical Association, we have always
clearly separated the editorial content and process from
advertising. Advertising spaces such as banners and badges
are clearly marked. Likewise, any content provided by an
advertising sponsor is clearly marked as such, and is physically
separated from editorial content. We are also selective
in the advertising we accept. Our advertising policies are
as follows:
- We will clearly distinguish advertising from health information
content, using identifying words, design, or placement.
We will design our health Web sites to avoid confusion between
advertising and health information content.
- Advertising on RussianDoctors.org will comply with the
laws and regulations of the United States of America, the
country in which the site is based. Any other R-AMA sites
established in partnership within any other country will
also comply with the laws of the country in which the site
is established and maintained. We will comply with existing
federal and state laws regarding any promotions, rebates,
or free or discounted offers on our health Web site.
- R-AMA will have sole discretion for determining the types
of advertising that will be accepted and displayed.
Under no circumstances will R-AMA's acceptance of an advertisement
be considered an endorsement of the product(s) advertised
or the company that manufactures it.
- R-AMA retains the right to reject advertising of any kind,
and will not accept advertising that, in R-AMA's opinion,
makes unsubstantiated claims of therapeutic benefit for
particular products or contains false or misleading information.
In addition, R-AMA will not accept advertising in any form
for any products or services known to be harmful to health
(e.g., tobacco products), nor knowingly accept advertisements
or grants of any kind from companies that manufacture such
products directly or through their subsidiaries.
- R-AMA maintains a clear separation between editorial and
advertising process and decision making; current or potential
sponsors may not dictate the form or substance of the editorial
content appearing on the R-AMA site. R-AMA's editors have
full responsibility for ensuring compliance with the entire
R-AMA advertising policy.
- R-AMA readers should be able to readily distinguish between
promotional and editorial material. Toward this end, R-AMA
will not run advertorial content that is not clearly identified
as such.
- R-AMA will make every effort to avoid publishing advertisements
from only a small number of sponsors and will seek to avoid
having specific content within online peer-reviewed journals
and journal articles either juxtaposed with advertising
from or supported by single sponsors within a related therapeutic
area.
- Advertisers must respect the terms of our privacy policy,
and may not attempt to individually identify any users of
our Web sites or obtain inappropriate access through other
technological means to personally identifiable information.
- R-AMA will not sell advertising for a specific product
on the condition that it will appear in the same location
and at the same time as a specific article mentioning that
product or the therapeutic area within which that product
falls.
- Advertisers will not influence the way any search results
for specific information by keyword or topic are displayed
on R-AMA. R-AMA will post all of the variables used to determine
relevance ranking and the order of search results presented
to RussianDoctors.org readers. R-AMA reserves the right
to feature original R-AMA material or content within search
results, and any such hierarchy of search results will be
free of any influence from advertisers. However, we will
target advertising or sponsored health information content
to users based on information about them or their use of
our Web site, including searches they conduct.
- R-AMA will consider for publication, within appropriate
editorial context, all criticism of advertisements or the
R-AMA advertisement policies.
That page was last
updated on January 21, 2004
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